Mr. Arend Lljphart Is An Author Of A Book Called Patterns...

Mr. Arend Lljphart is an author of a book called Patterns of Democracy. The book examines the forms and performance of governments in thirty-six countries. Patterns of Democracy is seventeen chapters long. Below, there will be a critical analysis of a claim or a particular theory in the first seven chapters on the merits of the claim or theory. To start with, chapter one is an introduction to what is to come. It claims that two models of governing - the majoritarian model and the consensus model exist. In a majoritarian model, a governing body will seek to satisfy a will of a bare majority or even a will of a plurality of a governed body. Alternatively, in a consensus model, a governing body will seek to form a consensus to fulfill the wishes of as many people as possible. Even in a democracy, it is possible for a government to listen to the wishes of a minority while ignoring the will of the majority and attempt to convince the majority that the minority has a point here. Secondly, the title of the next chapter of the book is the Westminster model of democracy. As the author noted, this is another name of the majoritarian model. It is unclear why the author felt a need to dedicate a chapter to this. That said, he effectively gives three countries that fit this group. Furthermore, the author listed ten characteristics of the model and how England, New Zealand, and Barbados comply and deviate from the model as well as any qualification that needs to occur in the group.Show MoreRelatedAnalysis Of Arend s Patterns Of Democracy906 Words   |  4 PagesArend Lljphart wrote Patterns of Democracy. It examines the forms and performance of governments in thirty six countries. Seventeen chapters have been written in the book. Below, there will be a critical review of a claim or a particular theory in each of the first seven chapters on its merits. Chapter one is an introduction of what is to come. It claims that there are two models of governing - the majoritarian model and the consensus model. In a majoritarian model, a governing body will seek

Health Care Systems Of Canada - 908 Words

Health Care Systems Health care in the United States has been an ongoing dispute and a major concern to all involved from the provider to the consumer. There have been other countries who have a demonstrated success in providing better health care practices at an economical cost for providers and consumers. Currently the United States spends more per person on health care comparatively speaking to other countries. Perhaps taking a looking at what has worked for other counties and their current health care system will benefit the United States Affordable Care Act in adopting the best practices to deliver a health care system that actually works for all involved. Thus far there are three systems that have a proven track record respectively, Canada’s - National Health Insurance (NHI), Great Britain’s - National Health System (NHS), and Germany’s - Socialized Health Insurance (SHIS), examining each of these systems can provide useable information for the United States. Canada has a National Health Insurance (NHI) program, a government run health insurance system covering the entire population best known as Medicare. General taxes finance NHI through a single payer system only one third party payer is responsible for paying health care providers for medical services. This system is a universal insurance coverage with medically necessary services provided free of charge. The system is regulated by a centralized authority overseeing hospitals and largely decentralizedShow MoreRelatedThe Health Care System Of Canada841 Words   |  4 Pages The health care system of Canada practices federalism (Makarenko,2010). Federalism means the government has the power to enforce laws from the entire nation (Holz, 2013). Canada selected a universal health care insurance plan for all Canadians and immigrants. The government regulates the Medical system of Canada and funded by personal income tax, corporate income tax, sales tax, and from lottery proceeds (Candia n Health Care,2008). The Canadian federal and provincial levels of government have theirRead MoreThe Health Care System Of Canada1460 Words   |  6 Pagesloves Canada, one of the main reasons will usually include the free health care. The health care system is one aspect of Canada that makes citizens patriotic and proud and makes those from other countries, like the United States, a bit envious. All around the world, Canada is known to have a reputation for the great healthcare and free health care policy. With such a wonderful system, it is hard to believe that the mental health care system is subpar compared to all other aspects of the health careRead MoreCanada s Health Care System931 Words   |  4 PagesMaintaining the health of the nation is one of the priorities of societies throughout the world. Canada s health care system is an essential value for Canadians because it provides them equal rights when getting access to government-funded medical care. However, the system i s a subject to severe criticism. A variety of factors, such as technological development, an aging population, and economic climate are a heavy burden on the health care budget. This, in turn, leads to limitation of certain typesRead MoreCanada s Health Care System973 Words   |  4 PagesCanada’s health care system is one that formed in the 1950s and 60s, also known as Medicare. It is a system that Canada as a nation often takes pride in, as it is predominantly public with basic health care is available to all citizens, and has some aspects of the private system incorporated as well. Health care often occurs in terms that compare public versus private health care systems. After a thorough analysis of private health care associated with neo-conservatism, and public health care associatedRead MoreCanada s Health Care System1656 Words   |  7 Pagescomplete health care system is an important symbol to illustrate its peace and well development. Canada s health care system is considered as one of the best health care systems in the world. This system based on the people- oriented medical insurance concept. The starting point is to cure the sickness and to save the patient, regardless of their economic capacity. Also the Medical insurance has a lifetime effect and is completely transferred with person’s place of residence. Because Canada carriedRead MoreCanada Governments Health Care System1125 Words   |  5 PagesCanada government allowed change to the privatization health care system to citizens Every countries’ governments seek to deliver high quality health care and reasonable cost to all citizens. However, all nations have not equality health care service and reasonable cost. Canada government provides equality health care services and public facilities to the citizens. However, Canada Health Care System has been the subject of controversies compared to the United States Health Care System. Some peopleRead MoreCanada s Health Care System2023 Words   |  9 Pagesknow that Canada has a universal health, but they don’t fully understand the aspects of their health care system and how it works for them. Canada’s health care system is based around the Canada Health Act and aims to provide care for all medical necessary health services. With it being a universal health system it allow all citizens access to health care and that also means that it is publicly funded system. There has been many challenges that Canada has faces with the universal health syste m, but areRead MoreCanada s Health Care System3104 Words   |  13 PagesIntroduction When health care is the case, the majority refers to Canada as a country with good health care. Canada might have free health care but this doesn’t mean that it serves its purpose without any flaws. As we all know some countries are well known all around the world for their health care system. Specifically talking about Canada’s health care system, there are many pros and cons that go with it. There are minor problems concerning health care, but for now we will talk about the major onesRead MoreCanada s Health Care System2214 Words   |  9 PagesCanada has a publicly funded universal health care system in which accessibility to medical services for all eligible residents is guaranteed? The delivery of health care in Canada is regulated by the Canada Health Act, which requires that all insured persons have access to health services without having to pay a fee per use of a service. Canadians and Permanent Residents of Canada are covered by a provincial health plan in th e province in which they reside; as such, Ontarians are insured and coveredRead MoreThe Canada s Health Care System Essay1764 Words   |  8 PagesCanada’s health care system is very interesting in the fact that it is government-funded and individuals are provided preventative care, medical treatments, dental surgery and other medical services with few exceptions. All citizens qualify for health coverage regardless of medical history, personal income or their standard of living. Medicare is Canada is a government funded universal health insurance established by legislation passed in 1957, 1966, and 1984. The Canadian healthcare system evolved

Thomas Green free essay sample

What is your analysis of Thomas Green’s actions and job performance in his first five months? What mistakes has he made? Thomas Green doesn’t have much to show for after his first five months on the job. I feel Mr. Green was the most effective during the first few weeks after his promotion. He was able to accomplish a lot before the Budget Plan Meeting on October 8, 2008. One of Mr. Green’s biggest mistakes was publicly disagreeing with Mr. Davis’ sales growth projections. Mr.Green’s performance decreased drastically after this meeting. Mr. Green, in my opinion, spent the next several months complaining about the inflated sales goal, and trying to get others in Dynamic Displays to see his point of view. During Mr. Green’s second month performance evaluation, Mr. Green and Mr. Davis spoke about several things he had been doing wrong. Some of these problems were: not keeping an updated schedule, not following up when information is requested, and a lack of enthusiasm. We will write a custom essay sample on Thomas Green or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Because Mr. Green felt like he was being micromanaged he was very reluctant to do what Mr.Davis had suggested. Mr. Green did not heed his boss’s advice about using hard data and presentations. Mr. Green later received feedback from several of his sales associates that this hard data was going to be essential in closing the sales with many of the prospective clients. 2. What actions, if any, would you recommend for Thomas Green to take? (Be sure to explain WHY these are the actions he should take. ) Mr. Green’s first plan of action should be to complete the self-evaluation of his performance that Ms. McDonald, Mr.Davis’ boss, asked him to complete. Mr. Green should use the points Mr. Davis suggested when completing the self-evaluation, because this is how upper management will be viewing him as well. Furthermore, I feel Mr. Green needs to listen to Mr. Davis more. Mr. Davis was in the same position he was just a few months earlier and was successful at what he did. Mr. Davis is trying to be a charismatic and transformational leader when he is setting these lofty and long term goals for Mr. Green. Mr. Davis has set these goals because he is held accountable for Mr.Green and is trying to make Mr. Green as efficient as he can. I would recommend that Mr. Green begins following the instruction of Mr. Davis because it seems to me that his job security is on the line. Mr. Davis is a very task oriented fact driven leader; Mr. Green will not look very productive to Mr. Davis if he is unable to complete these tasks. Of the two leadership behaviors Mr. Davis is more of the initiating structure, which is proven to increase job performance. When looking at Fiedler’s Contingency Theory it is clear that Mr.Davis is a task oriented leader because of the amount of control he desires. I feel Mr. Green is more familiar with management having a consideration behavior. He feels that Mr. Davis cannot trust him with handling his job. That being said, Mr. Green, with his job on the line, needs to change his approach to his Senior Market Specialist position. If he is unable to follow the requirements that Mr. Davis seeks of him, I feel he should set up a personal meeting with Mr. Davis and Ms. McDonald to go over some of the problems that are troubling him with this business relationship.

Develop an Advertising Campaign Global Food

Questions: 1.Your organisation is planning to create and launch a new product (choose a product relevant to your organisation). It is your job to develop the advertising campaign for this product. Develop an advertising brief. 2.What are the purposes and objectives of your campaign? 3.Research the legal and ethical requirements that relate to your advertising campaign. Outline how you would consider these whilst advertising your new product. Answers: 1. In response to the increasing demand for global food, the Australian marketer follows the finest assortment of promotional activity to attract the global customer's segment. The primary objective of the advertising is to communicate with the customers by offering exciting offers. According to the opinion of Barry (2008), advertising helps to increase the awareness of the target audience by educating the people on the related benefits of the product or services. Advertising campaign can be designed for everybody including young, old and kids. The process of advertising campaign can be encompassed by using different types of media and methods. It has been identified that the media based social marketing campaign has been identified by the World Health Organisation for promoting the baby products in the target market (Fraze et al. 2007). Adding to this, it can be stated that social media based advertising campaigning includes the application of commercial marketing process and techno logies to influence the intended behaviour of the target audiences. Effective advertising technique can be helpful to improve the brand loyalty index amongst the customer. The current study attempts to evaluate the advertising campaign of the Australia-based baby food manufacturing company Bubs. The organisation has announced the launch of a new specialist production named, Yum Hum' into the Australian market. Evaluating on the Product Prospect In the framework of the current subject matter, Hawkes (2014) determined that the before initiating with the advertising campaign, a marketing unit of the enterprise needs to understand the exact demand for the products that is planned to be launched. Moreover, Hutton (2012) find out that the Australian baby food sector has earned the annual growth of 15.6%, which sums up to total revenue of $558 million. The online baby product market is in the growth stage of the life cycle. According to Klapdor (2014), the marketers are assuming the industry value is expected to grow at an annualised rate of 12.5% by 2020, compared to the 2.6% annualised GDP growth in the similar phase. This signifies that the sector is highly outperforming and therefore, Bubs in the Australian market have a high chance of launching the Yum Hum baby food products. The Competition Level The statistics of 2013-2014 reflects that the target sector has developed by a annualised growth rate of 4.8%. Mullin and Cummins (2014) asserted that the leadings brands that have already captured the major share in the Australian market are PZ Cussons Pty Ltd and Heinz Watties Pty Ltd. The majority of the leading enterprises distribute its food products through the supermarket retailers such as Woolworth and Coles. In the circumstance of the present subject matter, Rodgers (2012) determined that enlargement of the baby food products have developed to involve the private label sales via Woolworths, intensifying the market competition. The overall industry revenue intensification is forecasted at 6.6% in 2013-14, which forecast revenue of $178.9 million. Therefore, the Yum Hum might receive a severe competition from the existing food products of the competitive brands. Product Positioning Since, the majority of the customers prefer to purchase the baby food products from the popular retail shops. Therefore, the wise effort of the enterprise would be to position the products in the shelves of the organised retail shops. Against the latter statement, Scott (2008) denoted that the mothers remain highly typical regarding the procurement of the baby food products. Therefore, the products of the popular brands like Nestle, PZ Cussons Pty Ltd and Heinz Watties Pty Ltd have managed to create the loyalty trust amongst the parent. Therefore, the parents have become ready to purchase the products of the existing brands from any stores. However, Bubs has managed to develop the loyalty in its other product segments. However, to create the similar effect on the new Yum Hum products, initially the brand products needs to be positioned in the chemist stores, where the retailers would be sufficient knowledge about the beneficial sides of the products and push to the right set of custo mers (www.bubsaustralia.com, 2016). The parents require a trustworthy suggestion for the products; therefore, the chemist shops would be the right place for the product positioning. Marketing Strategies Logo Design In the similar context, Wang et al. (2013) asserted that the logo design is very essential for the sustenance of the brand. It is highly important for any of the brands to make a recall on the customers' minds. Hence, the logo design plays the significance aspects in serving the above purpose. Bubs brand in the Australian market is famous for introducing the organised baby food products. Yum Hum' is introduced for the infant babies. Therefore, the logo design needs to be soothing, gentle and lively. Therefore, the theme of the logo can be the footsteps of the infants. The colour design would be combined in blue and green. Ridout and Franz (2011) inferred that the green primarily represents natural, harmony and healthy. The colour green signifies health life and provides a calming effect while representing growth. On the other hand, the colour blue symbolises professionalism and loyalty. Hence, the combination of blue and green in the logo would be the apt design to symbolise the heal th life of the target groups. The total budget for the logo design would be AU$ 900. Radio Jingle The radio jingle needs to be very soothing. The selection of the tunes also needs to match the product criteria. Since it is an infant product, therefore, the tune cannot be too loud. Moreover, an audio message needs to be conveyed in the jingle regarding the purpose of the product, and the tune would be running from the background. In the background of the similar statement, Himpe et al. (2006) asserted that the jingle composition for the purpose of promoting the baby food products is necessitated to be extremely gentle, yet, the message types should be strong and sound full. Both the aspects, the audio message and the tune needs to be contradicting each other (www.ibisworld.com.au, 2016). So that the bold message needs to be catchy enough to convince the parents for the new products, and the soft tune would help the jingle to deliver a soothing effect. The campaign would be promoted for two consecutive weeks. Thus, the budget would be AU$ 6,000. PR (Public Relationship) Portfolio The PR portfolio would help the brand to create an awareness of the advertisement campaign planned to conduct for launching the new products. In the opinion of Hagen and Kolodny (2008), the PR professional requires being efficient in identifying the right promotional mediums through which the marketing based messages can be easily delivered. Since, Bubs in Australia has already developed its loyalty group and a well build brand image through the digital channels. Hence, the PR efforts can be taken to promote the campaign through the social media platforms. Moreover, the declaration of the campaign can be done through the probable ATL (Above The Line) marketing channels (www.ibisworld.com.au, 2016). The lucrative message design can create a curiosity amongst the target customers, thus, the campaign can receive the well expected positive reaction of the parents, which would be a success criteria for the new product. The budget for the PR portfolio would be AU$ 3,000. Endorsement The statement of Binet and Field (2009) reflects that involvement of the child specialist is essential for the endorsement actions. When new products are launched for the infants, the parents have the tendency of neglecting the promotions and stick to the existing products of the brands. Therefore, an endorsement with the child specialist would lead to generate the trust of the parents towards Yum Hum. The doctors would pay with the total amount of AU $35, 000. The doctors would have a clear knowledge regarding the ingredient balance used in the products, based on which the beneficial aspects of the ingredients would be pitched in the ad. The total budget for the campaign would be AU$44, 900. 2. Generating the Leads for the Sales Force Scott (2008) asserted that it is highly essential for the FMCG (Fast Moving Consumer Goods) brands to have greater business deals with the distributors and the dealers of the targeted regions. Therefore, the marketing campaign would help the brand to create awareness amongst the most significant numbers of dealers and distributors. Scott (2008) identified that the Bubs in the Australian market already has its particular set distributors and dealers. However, the management is targeting to expand its product reach than its current presence, thus, to serve the purpose, the campaign needs to create a buzz in the market for Yum Hum. This would automatically generate the leads for the sales force of the enterprise. Soliciting the Customers via Direct Response Campaign Through the advertising campaign, Bubs would get sufficient opportunities of soliciting its customers through its direct response campaign (www.prweb.com, 2016). The customers can be easily approached with the beneficial aspects and sides of the new product. Hence, on the previous content, Rodgers (2012) claimed that the customers could have a direct interaction with the unit team of Yum Hum'. The mothers would be targeted in the campaign. Thus, the team can have a direct communication with the mothers and also the would-be mothers'. The campaign can also design for a session where the child specialist can have a direct conversation with the mothers. The mothers would be selected on a random basis, which is the fee to ask any questions regarding the products and the benefits it would serve to its infant. Promoting the Solutions In the background of the existing subject matter, Scott (2008) claimed that majority of the parent remains in a dilemma regarding the health accuracy of the baby food products. However, the parents get driven by the flow of the market. The new products have failed to convince the parents for the brand switching action due to the poor marketing actions. Therefore, the advertising campaign helps to create an initial awareness, which leads to providing the product solution to the parents with regards to the baby food products. Cutting Down the Stagnancy In the majority of the times, the brands that emphasise on the single product lines often lead to reach towards the stagnancy product margin. In a similar manner, Bubs has attained the customer recognition exclusively in its organic baby food products. However, a similar range of products can lead the brand to experience product stagnancy (Wang et al. 2013). Therefore, the introduction of the Yum Hum through the campaign would benefit the brand to retain its loyal customers with a new line of product. Hence, maintaining the customer base with its products would be the major objective of the enterprise. 3. During the conduction of the campaign, the product unit would present the product formula to the child specialist. The doctor would be suggested to have a thorough scrutiny on the ingredient balance of the new product. Once the doctors approve the products, and then would be approached for the endorsement purpose of the campaign. The doctors would not be forced to deliver the speech on the promotional action. Moreover, Rodgers (2012) asserted that the inclusion of the children within the promotional campaign is strictly prohibited. Therefore, the campaign would be designed by involving the doctors and the mothers. None of the sentiments would be hurt. Moreover, the products of the competitors would not be referred in the campaign, and the loyal prospect of the competitors would not be manipulated by highlighting any negative side of the competitors. The present emphasises on the advertising campaign for the new baby product Yum Hum of Bubs in the Australian market. Evaluating the study, an inference can be drawn that the structure of the campaign needs to be lucratively designed, which cab leave a professional effect. Herein, the consumers are the infants. Therefore, the target prospects would be the parents. Keeping the specific criteria in mind, the campaign needs to be designed. The mothers express a typical high attitude while purchasing the baby food products. Thus, an introduction of the new products in the market might not hit the target audience in the initial phase with the regular set of marketing initiatives. Therefore, the support of the child specialist would be a smart effort to serve the campaign objectives of the brand. References 2015 Baby food manufacturing in Australia industry market research report now updated by IBISWorld. Available at: https://www.prweb.com/releases/2013/9/prweb11111808.htm (Accessed: 28 September 2016). Barry, P. (2008) The advertising concept book: Think now, design later: A complete guide to creative ideas, strategies and campaigns. London: Thames Hudson. Binet, L. and Field, P. (2009) Empirical generalizations about advertising campaign success, Journal of Advertising Research, 49(2), p. 130. Fraze, J.L., Rivera-Trudeau, M. and McElroy, L. (2007) Applying behavioral theories to a social marketing campaign, Social Marketing Quarterly, 13(1), pp. 214. Hagen, M.G. and Kolodny, R. (2008) Finding the cost of campaign advertising, The Forum, 6(1), pp. 125159. Hawkes, N. (2014) Advertising campaign highlights value of medical record data, BMJ, 348(jan13 17), pp. g211g211. Himpe, T., Foreword, W.C. and Collin, W. (2006) Advertising is dead: Long Live advertising!: Over 200 inspiring campaigns for the new marketplace. London: Thames Hudson. Hutton, D.M. (2012) Facebook marketing: Designing your next marketing campaign, Kybernetes, 41(9), pp. 89109. IBISWorld (1999) Online baby product sales in Australia market research. Available at: https://www.ibisworld.com.au/industry/online-baby-product-sales.html (Accessed: 28 September 2016). Klapdor, S. (2014) Effectiveness of online marketing campaigns: An investigation into online multichannel and search engine advertising. Wiesbaden: Springer Gabler. Mullin, R. and Cummins, J. (2014) Promotional marketing: How to create, implement integrate campaigns that really work. 5th edn. Philadelphia: Kogan Page. Organic Buby | baby food and formula (no date) Available at: https://www.bubsaustralia.com/ (Accessed: 28 September 2016). Ridout, T.N. and Franz, M.M. (2011) The persuasive power of campaign advertising. Philadelphia: Temple University Press,U.S. Rodgers, F. (2012) Advertising theory. Edited by Shelly Rodgers and Esther Thorson. New York, NY: Taylor Francis. Scott, L.M. (2008) Editorial introduction: CARE I am powerful campaign, Advertising Society Review, 9(1), pp. 89112. Wang, G., Dou, W., Li, H. and Zhou, N. (2013) Advertiser risk taking, campaign originality, and campaign performance, Journal of Advertising, 42(1), pp. 4253.